Public Interest Group Calls for Boycott of Tillamook Products

The Center for Food Safety (CFS), a public interest and environmental advocacy organization, called on Wednesday (9/25) for a consumer boycott of Tillamook dairy products "until the dairy giant commits to sourcing the milk in its products from farms which use the sustainable, humane practices that the company's advertising suggests."

Cows in a typical industrial dairy.

This follows on the heels of a class action lawsuit filed on behalf of four Oregon consumers alleging that Tillamook's advertising misleads the public into believing its milk comes from cows munching on coastal pastures, when in truth the vast majority of the milk used in its famous cheese, yogurt, ice cream and butter comes from cows fed on grain and living on concrete and dirt feedlots in industrial conditions in Eastern Oregon.

Referring to Tillamook's advertising as "greenwashing," the CFS press release quotes senior attorney Amy van Saun as saying that "Big Food companies like Tillamook are exploiting consumer preference for small, local, and sustainable [food] by pretending that their practices support health, the environment, and a local living economy, when the reality is that the milk they're buying is dirty. Community food system advocates have fought too hard to protect the livelihoods of small family farmers, animals and our planet to see companies greenwashing their unsustainable products, especially a brand so beloved by Oregonians."

One of the ads in Tillamook's campaign.

The lawsuit accuses Tillamook, which projects $1 billion in sales in 2020, of violating multiple Oregon consumer protection laws. These laws state that, essentially, "consumers are not required to spend hours doing online research in order to correct deception that is being put forth by a marketer’s pervasive marketing campaign, ” according to an article quoting Kelsey Eberly, a lawyer with the Animal Legal Defense Fund (ALDS), which filed the class action lawsuit.

CFS has mounted an online petition titled "Be the Truth Tillamook: Say Goodbye to Mega-Dairies!" urging loyal consumers to tell Tillamook that "we have long believed your advertising about the source of your milk: family farms in Tillamook county, raising cows humanely on pasture, letting them roam free on rolling green hills."

Tillamook has always touted its small family farmers.

The petition goes on to say "Tillamook claims to be the answer to Big Food and 'Dairy Done Right,' but in reality, the majority of the milk that goes into Tillamook dairy products, including the signature cheddar cheeses, comes from the nation’s largest industrial confinement mega-dairy in Eastern Oregon—quintessential 'Big Food.'" CFS is launching a concurrent social media campaign using the hashtags #BeTheTruthTillamook and #DumpDirtyDairy.

As of the time of this posting, the Tillamook County Creamery Association, the co-op behind the Tillamook brand, has not issued a comment on the boycott, nor has Threemile Canyon Farms, the mega-dairy that provides the bulk of its milk. Easterday Farms, a new 30,000-cow mega-dairy—it bought the failed Lost Valley Farm in Boardman—has applied for a permit to supply milk but is not yet in operation.

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For more information on mega-dairies in Oregon, read my article, Big Milk Brings Big Issues for Local Communities as well as my post on Tillamook's connection to these factory farms, Why I'm Quitting Tillamook Cheese. Read my full reporting on Threemile Canyon, Lost Valley and Easterday mega-dairies.

Tillamook's Milk Comes from Cows on Concrete, Not Pasture, Lawsuit Claims

A group of consumers has filed suit against the Tillamook County Creamery Association (TCCA) claiming its advertising misleads the public into believing its milk comes from cows munching on coastal pastures, when in truth most of the milk used in its famous cheese, yogurt, ice cream and butter comes from cows fed on grain, living on concrete and dirt feedlots in factory farms in Eastern Oregon.

Photo used in Tillamook's promotional materials.

According to the Animal Legal Defense Fund (ALDF), a legal advocacy organization for animals that filed the suit on behalf of the Oregon consumers, the TCCA's "heavily advertised 'co-op' of small family farms in Tillamook County represent just a tiny proportion of the company’s production. In reality, Tillamook sources up to 80 percent of its milk from the largest dairy feedlot in the United States. Located in the desert of eastern Oregon, the facility that provides the majority of Tillamook’s milk keeps 32,000 dairy cows (and more than 70,000 cows total) in inhumane, industrialized conditions. Tillamook sells dairy products nationwide under the 'Tillamook' brand name, and is poised to do over $1 billion in sales in 2020."

Part of Tillamook's Dairy Done Right campaign.

The TCCA's advertising encourages shoppers to "Say Goodbye to Big Food," depicting cows grazing on pristine coastal grass under sunny blue skies, when in reality, the lawsuit claims, its industrial practices are the epitome of "Big Food." The lawsuit, filed in Multnomah County Circuit Court, says that "consumers increasingly seek out and are willing to pay more for products that they perceive as being locally and ethically sourced—better for the environment [and] more humane. Tillamook has projected such ethical sourcing as its company ethos, deliberately crafting its marketing messages to attract these consumers, who believe they are getting such responsibly sourced products when they buy Tillamook cheese and ice cream. As the company says, 'Tillamook cheddar cheese is made with four ingredients, patience, and old-fashioned farmer values in Tillamook, Oregon."

Threemile Canyon Farms is so large it can be seen from space.

The industrial factory farm where Tillamook sources its milk, Threemile Canyon Farms, covers 93,000 acres in Boardman, Oregon, and is "so large it's visible from space" according to the lawsuit. Unlike the rich coastal pastures shown in the advertising, Boardman is a hot, dry climate classified as steppe or semi-arid, the lawsuit reads, describing the area as “flat, arid and often swelteringly hot—nothing like Tillamook County." (Read more about the problems caused by mega-dairies in my story, Big Milk, Big Issues for Local Communities.)

A cow stands in its own manure at shuttered Lost Valley Farm.

Until recently Tillamook also bought milk from Lost Valley Farm, another Boardman-area mega-dairy permitted for up to 30,000 cows that racked up more than 200 environmental violations in its first year-and-a-half of operation and has since been shut down and sold. (Read my coverage here.) "Industrial mega-dairies are also major polluters, generating huge quantities of waste that is disposed of⁠—virtually untreated⁠—on land where it can contaminate rivers, streams, and groundwater and harm wildlife.

Manure runs into open lagoons at Threemile Canyon Farms.

"The noxious air emissions these facilities produce can threaten public health, contribute to climate change, and decrease visibility in special places like the Columbia Gorge," according to a statement from a coalition of seven consumer, environmental and small farm advocates that has been working to establish more stringent regulations of these industrial facilities. [Oregon has extremely lax regulatory oversight of these factory farms.] Tillamook’s increasing reliance on industrial mega-dairies to ramp up production further contributes to overproduction, which lowers prices for family farmers and contributes to Oregon’s devastating decline in family dairies."

Exhibits at Tillamook depict cows on pasture.

Tillamook's response, typical of corporations under fire, attacks the credibility of the plaintiffs rather than addressing the issues raised, claiming the ALDF "is anti-dairy and actively advocates for people to cut all dairy products from their diets." It further stated that "Tillamook takes great pride in being a farmer-owned and farmer-led co-op, and we only work with business partners that share our values and live up to our extremely high standards."

The lawsuit, on the other hand, states that Tillamook intentionally contributes to confusion "as to the source of its dairy products by extensive advertising that the products are sourced from humane, pasture-based farms producing 'real food.' Consumers who believe they are buying products from small, high-welfare, pasture-based dairies in Tillamook County are instead unwittingly purchasing cheese, butter, ice cream, and yogurt made from milk from the largest industrial dairy in the country—that confines tens of thousands of cows on concrete in the desert of Eastern Oregon." It seeks "to hold Tillamook accountable for its uniform and pervasive claims falsely representing the company's products as coming exclusively from small-scale, pasture-based farms in Tillamook County that provide individualized care for cows, when this could not be further from the truth."

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For more information on mega-dairies in Oregon, read my article, Big Milk Brings Big Issues for Local Communities as well as my post on Tillamook's connection to these factory farms, Why I'm Quitting Tillamook Cheese. Read my full reporting on Threemile Canyon and Lost Valley mega-dairies.

Top photo of cows in an industrial CAFO courtesy Center for Food Safety.

Update on Tillamook's Mega-Dairy Suppliers

Due to new developments in the Tillamook cheese story I posted about previously, I decided an update was needed.

If I needed more assurance that my decision to stop buying Tillamook cheese was the right one, this past week the Oregon Department of Agriculture and the state Department of Environmental Quality both gave the go-ahead to Lost Valley Farm, a 30,000-cow mega-dairy, to begin operations in the Boardman area.

Tillamook's Boardman processing plant.

A California-owned facility, Lost Valley joins North Dakota-based Threemile Canyon Farm, with its 70,000 cows, in supplying milk for Tillamook cheese. According to a story in the Salem Statesman-Journal, "both dairies hold contracts with Boardman’s Columbia River Processing, which produces cheese for the Tillamook County Creamery Association, maker of Oregon’s famous Tillamook Cheese."

Lost Valley also had to gain the official approval of Morrow County's commissioners, although according to a story in the Oregonian, "the county [had] no legal way to stop what would be the state's second-largest dairy, and its three commissioners are deeply worried that it will sap already-limited groundwater from local farmers, and exacerbate water and air quality problems."

The site of Lost Valley Farm in Boardman.

Since the county had no choice but to approve the facility despite its deep misgivings, the article then asks, "that raises a crucial question for a coalition composed of local and federal government agencies, small farm advocates and environmental organizations: Are Oregon's rules for mega-dairies and livestock feedlots too loose?"

Ivan Maluski, Policy Director of Friends of Family Farmers, thinks so. "We've been warning for some time that Oregon's rules are too weak, and we're in danger of being a big factory farm state," he was quoted as saying.

Animal sewage draining from barns at Threemile Canyon.

In a recent op-ed in the Oregonian titled "The Toxic Truth Behind Oregon's Factory Farm Stench," Dr. Nathan Donley, a senior scientist in the Portland office of the Center for Biological Diversity, said, “The new Lost Valley [Farm] operation will generate as much waste as a small city that will be stored largely in open-air lagoons, then disposed of on fields.

“Without adequate oversight, there can be no question that every time the state approves a new factory farm it will be opening the door to dangerous health risks—not only for workers but for all those families unfortunate enough to have no choice but to breathe the air around those facilities.”

As I noted in my previous post, Tillamook's slogan is "Dairy Done Right." I disagree. There is a bill, SB 197, before this session of the Oregon Legislature that will set common-sense regulations for air emissions from these facilities—there are no regulations currently on the books for the ammonia and other gasses they emit—so please consider e-mailing your legislator with your concerns and ask them to support this bill.*

* Suggested text for a message to your senator: "I am a constituent and I am contacting you to ask that you support SB 197's passage out of the Senate Environment and Natural Resources committee and into the legislature for a vote. Oregon’s air quality should not be compromised by out-of-state mega-dairies flocking here to take advantage of our lax regulatory system. Thank you. (Signed, your name and address)"

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UPDATE: Though SB197 did not pass this legislative session, the work to establish regulations around toxic emissions continues. I've posted this column about the effects of corporate agriculture in Oregon from Friends of Family Farmers.

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UPDATE: Lost Valley Farm, mentioned above and one of the Boardman-area factory farms supplying milk to Tillamook, has been the subject of intense scrutiny due to owner Greg te Velde defaulting on loans, getting arrested in a prostitution sting operation and for possession of meth, as well as a history of failure to maintain the standards set out in the facility's state permit. Read that story here.

Why I'm Quitting Tillamook Cheese

"As Oregonian as a lumberjack sharing a craft beer with a beaver, no one does cheese like Tillamook." - New Seasons sale flyer

Their packaging says "Thank you for buying Tillamook and keeping our family farms strong."

Since childhood I've been a fan of Tillamook cheese. Molten and gooey inside grilled cheese sandwiches, grated into mac and cheese and melted over just about anything you can think of, its bright orange hue has been a color theme weaving through my life. On trips to the coast my parents would stop the station wagon at the cheese factory to follow the steps that the milk took from liquid to curd to sliced chunks which were finally pressed into logs, aged and dipped in wax (now wrapped in plastic) to be displayed on refrigerated shelves.

"Keeping our family farms strong."

On those same trips my parents would point out the cows munching grass in the brilliant green coastal pastures of Tillamook County, their pendulous udders swaying as they moved to the barns to be milked twice a day. "That's where our cheese comes from!" we'd think.

That's why it is with a heavy heart that I've finally decided to give up Tillamook cheese. It's not because the flavor has somehow fallen off of a cliff, or that I've discovered a better product—their extra sharp white cheddar had become our house cheese after my husband developed an intolerance to lactose. (Lactose is converted to lactic acid by cultures added to the cheese, and the longer it's aged, the less lactose remains.)

So why have I reached this decision?

Tillamook's Columbia River Processing plant in Boardman.

It turns out that only a portion of the milk that is used by the Tillamook County Creamery Association (TCCA)* to make their famous cheeses is produced by those cows munching that rich, coastal grass. Instead, Tillamook has partnered with Threemile Canyon Farms in Boardman on the Columbia River, a factory farm that produces around 2 million pounds (that's 233,000 gallons, folks) of milk per day from 30,000 milk cows kept during the entirety of their short lives in confined barns. Add to that another 40,000 animals consisting of calves and "replacement heifers," young females that will be added to the milking herd at two years old.

As for the amount of milk produced in Tillamook County itself, a report from 2014 titled "Tillamook County Community Food Assessment: Growing Healthy Communities on the North Oregon Coast" noted that at that time "the cooperative…gets more than half its milk from outside Tillamook County and does a portion [of its] other cheese making and distribution from Boardman, Oregon."

Dairy cow standing in waste water at Threemile Canyon Farms.

An article in the Tillamook Headlight Herald from 2012, announcing layoffs of 50 employees doing packaging at the Tillamook processing facility—outsourced to companies in Utah and Idaho—quoted then-TCCA CEO Joe Rocha as saying that "all ice cream is made in Tillamook. Other Tillamook brand products, such as yogurt, butter and sour cream, are licensed products produced by other companies. All local milk is processed in Tillamook."

Tillamook has also built a large cheese processing facility, Columbia River Processing, near Threemile Canyon Farms in Boardman that was designed to produce 58 million pounds of cheese a year at full operation. In 2014 it built a 64,000-square-foot expansion project to process whey, which is used in products like infant formula, performance nutrition products and products that "help manage some of the impacts of aging."

Open, manure-filled dairy lagoon is roughly 20 acres in size.

According to an article in the East Oregonian, the system is a "closed loop" where the milk cows "are loaded onto slowly rotating carousels where their udders are sprayed with a disinfectant and attached to automatic pumps. Each spin lasts just a few minutes before the cows are unloaded back where they started." The rest of the loop is made of the waste from the 70,000 animals—estimates are around 436 million gallons of liquid manure every year—that go into digesters and open lagoons that is then spread on fields of grain corn and triticale which is used to feed the cows or is made into animal bedding.

The manure spread on the fields is supposed to be carefully managed to avoid having the runoff pollute area groundwater, but an article on another proposed mega-dairy in the area, Lost Valley Farm, reports that it would add an additional 30,000 dairy cows and their waste to the already beleaguered groundwater system in the county. "The area is home to the Lower Umatilla Basin Groundwater Management Area, where the level of nitrates in the groundwater already exceeds the federal safe drinking water standard," the article notes.

Treated manure is sprayed directly on organic crops.

There are also concerns about air pollution, and groups like the Center for Food Safety, Friends of Family Farmers and the Socially Responsible Agriculture Project are pushing for new rules to regulate air contaminant emissions (SB197) from large dairy operations. In 2007, Oregon exempted large-scale livestock operations from air-quality oversight, even though elevated concentrations of ammonia from Threemile Canyon Farms have been linked to acid deposits in the Columbia River Gorge, and nitrogen compounds are contributing to elevated levels of ozone in the vicinity of these operations.

The nail in the coffin was driven in, for me, when I started to look into what these mega-dairies were doing to Oregon's small, family-owned dairy farms. As Jon Bansen, a third-generation dairyman who is hoping to someday turn his farm over to his son, wrote in an editorial in the Salem Statesman-Journal, "when the last mega-dairy, Threemile Canyon Farms, came into Oregon, an average of nine family dairy farms went out of business per month between 2002 and 2007. Mega-dairies flood the market with milk, driving down milk prices and making it increasingly difficult for family farmers to stay afloat."

Each barn (in white) is roughly a quarter-mile long.

Mega-dairies also degrade the lives of local communities. Bansen goes on to say that "the ways in which family dairy farmers and mega-dairies contribute to a community are drastically different. When something breaks, family farmers typically buy parts from the local store. When their animals need veterinary attention, they call the local vet. They support their feed stores, tractor-supply stores and more. After a hard day on the farm, family farmers often engage in their community, schools, civic groups and churches." Employees at mega-dairies have neither the time nor the money to spend in their communities; equipment is bought from the cheapest (mostly non-local) sources; and profits are sent off to corporate, often out-of-state, offices.

So for all of these reasons I'm looking for a new, delicious source for my cheese, and I'll try to buy from small cheesemakers who source their milk from small, family farms. It'll no doubt be more expensive than the cheap-for-a-reason stuff, but I'm willing to spend a little more and use a little less if it helps to support local families and communities.

The Tillamook slogan is "Dairy Done Right." I disagree. How about you?

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UPDATE: If I needed more assurance that my decision to stop buying Tillamook cheese was the right one, this past week the Oregon Department of Agriculture and the state Department of Environmental Quality both gave the go-ahead to Lost Valley Farm, a 30,000-cow mega-dairy in the Boardman area. A California-owned facility, Lost Valley joins North Dakota-based Threemile Canyon Farm in supplying milk that goes into making Tillamook cheese. According to a story in the Salem Statesman-Journal, "both dairies hold contracts with Boardman’s Columbia River Processing, which produces cheese for the Tillamook County Creamery Association, maker of Oregon’s famous Tillamook Cheese."

Lost Valley also had to gain the official approval of Morrow County's commissioners, although according to a story in the Oregonian, "the county [had] no legal way to stop what would be the state's second-largest dairy, and its three commissioners are deeply worried that it will sap already-limited groundwater from local farmers, and exacerbate water and air quality problems."

Since the county had no choice but to approve the facility despite deep misgivings, the article then asks, "that raises a crucial question for a coalition composed of local and federal government agencies, small farm advocates and environmental organizations: Are Oregon's rules for mega-dairies and livestock feedlots too loose?"

Ivan Maluski, Policy Director of Friends of Family Farmers, thinks so. "We've been warning for some time that Oregon's rules are too weak, and we're in danger of being a big factory farm state," he was quoted as saying. (Read an extended version of this update.)

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UPDATE: As if I needed any more reinforcement of my decision to quit buying Tillamook products, a massive dairy sewage spill—more than 190,000 gallons—that flooded neighboring properties and entered the water systems that eventually run into Tillamook Bay has closed the bay to commercial shellfish production, according to an article in the Salem Statesman-Journal. This is the third time in the last month that dairy sewage has spilled from storage tanks or drainage ponds and caused fecal coliform readings hundreds of times higher than the standard allows. These leaks have been the subject of lawsuits on the part of local fish and shellfish operators, who often have to shut down for weeks or months twice a year during rainy periods when flooding can occur. The economic impact of this latest spill to individual fishing families and shellfish operators has not been estimated, but the cumulative effect of the shutdowns and spills to local fishing and farming communities over the years cannot be underestimated.

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UPDATE: A recent column from Friends of Family Farmers outlines the effects of corporate agriculture in Oregon.

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UPDATE: My article for Edible Portland on the dairies that supply milk to Tillamook, titled "Big Milk: Big Issues for Local Communities," expands on the topic of industrial agriculture's creeping influence in Oregon, challenging long-held traditions of our state’s agriculture as one based on small, family-scale farms.

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UPDATE: Lost Valley Farm, mentioned above and one of the Boardman-area factory farms supplying milk to Tillamook, has been the subject of intense scrutiny due to owner Greg te Velde defaulting on loans, getting arrested in a prostitution sting operation and possessing meth, and a history of failure to maintain the standards set out in the facility's state permit. Read that story here.

* I contacted the Tillamook County Creamery Association Consumer Relations department for this post and was told they could not comment on the facts referenced in this post because "production numbers like the kind you are seeking are not figures that we generally share with the public."

Photos of cow barn and manure lagoon from Friends of Family Farmers. Photo of sprinklers from Threemile Canyon Farms website. Aerial photo from Google maps.

Food News: Bees Win One, Spanish Hotline, Factory Manager Appointed to Board of Ag

In a groundbreaking ruling, the U.S. 9th Circuit Court of Appeals overturned the federal Environmental Protection Agency's (EPA) approval of a pesticide, sulfoxaflor, because the approval was "based on flawed and limited information." In an article in the Los Angeles Times, it said that "initial studies showed the insecticide was highly toxic to honey bees" and quotes one of the three-judge panel as writing that "bees are essential to pollinate important crops and in recent years have been dying at alarming rates."

The lawsuit challenging its approval was brought by a consortium of beekeepers and beekeeping organizations, which were represented by Earthjustice, an environmental group. The pesticide, a neonicotinoid made by Dow Agrosciences and sold under the brand names Closer and Transform, was registered for use on lettuce in California in 2014, but because the approval by the EPA was national, the ruling revokes its use nationwide.

The article quotes the ruling as concluding "given the precariousness of bee populations, leaving the EPA’s registration of sulfoxaflor in place risks more potential environmental harm than vacating it."

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A toll-free hotline has been established in Oregon to help Spanish-speaking workers report mistreatment in the workplace, according to an article in The Oregonian by work life reporter George Rede. Part of the U.S. Department of Labor's Employment Education and Outreach alliance, EMPLEO (Spanish for employment) is "a program designed to help workers cut through red tape with a single phone call."

The article says that "in Oregon, workers are especially vulnerable in construction, restaurants and forestry jobs involving tree-planting and thinning" and quotes Juan Coria, deputy regional administrator of the Labor Department's Wage and Hour Division office in San Francisco, as saying "we're seeing a lot of workers being exploited because they are unaware of their rights and resources."

The number? 1-877-552-AYUDA, Spanish for "help."

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In a move that feels to Oregon's family farmers like a kick in the teeth, Governor Kate Brown has deliberately overlooked them in favor of appointing the manager of a powerful out-of-state factory farm to the State Board of Agriculture. The board, which advises the Oregon Department of Agriculture (ODA) on policy issues, also develops recommendations on key agricultural issues, and provides advocacy of the state's agriculture industry in general.

Marty Myers, the governor's appointee, is general manager of Threemile Canyon Farms LLC (photo above), which opened a plant in Boardman on the Columbia River in 2001 and has been "at the center of several controversies, including labor violations and allegations of animal abuse," according to an article in the Capitol Press by Kendra Kimbirauskas.

Kimbirauskas said the plant in Boardman, which supplies milk to Tillamook Cheese, is licensed to expand to 90,000 cows in a concentrated animal feeding operation (CAFO), and that in 2005 it revealed it released 5.6 million pounds of ammonia into the air each year, a byproduct of decomposing liquefied manure. As a result, Threemile Canyon has been accused by the U.S. Forest Service as being "one of [the] two major sources of acid rain and haze in the Columbia Gorge."

So why did Governor Brown choose Myers to the 10-member Board of Agriculture rather than Jon Bansen, a 4th-generation dairyman in Monmouth, who also applied for the appointment? We may never know, because, as Kimbirauskas points out, the appointment process "allows the Department of Agriculture and the governor’s office to work in secrecy to secure the appointment of their preference without any public scrutiny. Further, the Board of Agriculture is exempt from Oregon Government Ethics requirements that public officials provide statements of economic interest to ensure financial conflicts of interest are disclosed and addressed."

With small to mid-size family farmers comprising close to 85% of Oregon's farm ownership, it seems Gov. Brown could have made a different choice.