Saturday, October 06, 2007

Fashion Statement

Apparently it's hit the newsstands, or maybe just the gold-plated mailboxes of their very best customers, but the Mario's Fall Forum catalog is out. Full of ads featuring 15-year-old anorexic girls in sexually suggestive poses looking like they've just smoked too many cigarettes and taken too many Vicodins...oh, wait, that's right, they have...well, you get the picture.

Not to blow my own horn, but one island of sanity is the ad (on page 78) for Vino, my brother's wine shop in Sellwood. Regular readers may recall the first ad I submitted, which was censored by Mario's marketing department. This one (above) is much softer, and speaks quietly while carrying the same big stick. The headline reads "Supermodels" and the tagline says, "Because, in our business, it's whats on the inside that matters."

Thanks to Theresa, Brendan, Cong and Edie for being such willing models (even without the smokes and drugs) and, especially, Steve for taking such compelling portraits. Grazie!


Anonymous said...

Oh, my son-in-law the model!! Will we ever be able to dine out again without the hordes of fans begging for his autograph?

Kathleen Bauer said...

He's pretty hott, as they say. And that photo's just the one we picked...there were some outtakes that were pretty awesome, too!