Saturday, June 30, 2012
Hopworks to World: Can It!
This man is Christian Ettinger. He owns a brewery call Hopworks. Christian is happy. Very happy. Because he's achieved a big dream. A dream to put his beer in cans.
It was a dream that had to wait a long time. Wait until cans could keep his beer as perfect as the day it went into the can. Perfect from the instant you pop the top and take that first sip right up to the moment you drain it.
You'll find cans of Hopworks lager and IPA in local stores by this weekend. Which will make Christian even happier. Maybe happy enough that he'll make more beer and put it in cans. Which would make lots of Portland beer drinkers happy. Very happy.
Note: It's a can that also has a secret trick you can do with it. See the little red dot down at the bottom? The one that says, "Drink Responsibly"? It happens to be in just the right spot to shotgun the can of beer. But I wouldn't advise that, and neither would the brewery. No sir. It wouldn't be responsible.
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